Friday, 8 April 2011

Roland barthes - Semiotics

semiotics includes sign, signified, signifier

Barthes began to study the subject of semiotics (the study of signification), not as a process, but as an attitude. He believed that the importance of semiology resides in it's functionality. Semiology provided Barthes with an opportunity to denunciate "the self-proclaimed petit-bourgeois myths.This means was semiology - the close analysis of process of meaning by which the bourgeoisie converts its historical class-culture into a universal nature" (Barthes, 1964).

According to modern semiology, the benefit of culture resides in the differences (mores, bases, and attitudes) of groups. Without these differences, choices would be limited. His feeling was that occidentalism was like a set of blinders, providing only one tool for understanding - namely, rhetoric...

Semiotics is the idea that you can get a literal meaning from an object as well as a connotational meaning , for example, a red rose, which is the sign , the literally meaning is just of a rose , however the interpreted meaning is of love and romance and this is because of the culture that we live in today. this theory is not particularly relevant to dog soldiers , however the signs system is used in terms of the silver dagger used at the end of the film , this links to the idea of a silver bullet being the only thing that can kill a werewolf.

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